The Who New York City 1967 by Dan Mumford (Main Edition)

The show was billed as “Music in the Fifth Dimension” and the advertisement promised “9 Big Days! Continuous Performances Morning ’Til Night.” Beginning in March of 1967, young rock fans would be treated to live music from some of the biggest names in the business. Billed under those and advertised as coming “Direct from England,” The Who, who had never played in the United States before. Once the obligatory dance contest concluded, the announcement over the loud speaker said: “And now, from London England, those ‘Happy Jack’ boys... Please welcome... The Who!”