Purchase this print on the day of the release (August 12) to be included in our Day 1/1 Edition giveaway, where you receive a special one of a kind copy of the print in addition to your order!
In August 1969 — against the backdrop of a nation divided over politics, civil rights, and the Vietnam War — half a million people converged on a small dairy farm in upstate New York to hear Jimi Hendrix, The Who, Janis Joplin, The Band and other music icons in a concert billed as “3 Days of Peace and Music.”
What followed was beyond anything anyone could have predicted. The cultural phenomenon no one foresaw transformed an ordinary field into a historic landmark where legendary performers played to more than 450,000 people. Unimaginable mud and unforgettable moments transformed Woodstock Music and Art Fair into a cultural rallying cry for an entire generation. It was the defining moment of the counterculture revolution – and it changed their lives and the world forever.
We decided to create a poster which not only represented peace and music, but also the grounds upon which it all took place. When Woodstock was being conceived, the original plan was for it to take place in Wallkill, New York. But after locals panicked over the scale of the project, the event was banned. This only brought more attention to the event, which organizers originally assured would only draw 50,000 attendees. Needing a new venue for the event, promoters were introduced to dairy farmer Max Yasgur. His 600-acre farm in Bethel Woods, NY, just about 40 miles southwest of Woodstock, became the site for the historic event. We thought what better way to celebrate Woodstock than with art paying homage to Max Yasgur's dairy farm!